Make me laugh and I’ll listen
Humor is the most powerful form of communication. We all want to laugh, and we crave the next line that someone might deliver. Major companies embrace the power of humor in their most important messages, which is often obvious in TV commercials. Airlines have ...
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Empathy in business, and the fear of flying
I recently had dinner with a family whose eighteen year old son has a serious fear of flying. His fear is debilitating to the point where it makes travel near impossible. Even as a pilot, I’ll confess to having fears ...
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Crowdfunding isn’t necessarily a business model
The fact that indie artist Amanda Palmer raised over a million dollars on kickstarter is fantastic, but cannot be properly evaluated as a business model without looking at how she spent it–which she outlined in her blog. She set out to ...
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